
When
Apple announced the iPhone 5s and iPhone 5c, the company said that
pre-orders would start on September 13th. Well, it has been September 13
for almost two full hours here on the east coast, but as you might
expect, Apple wants everyone to wait until it is midnight on the west
coast before the pre-order begins.
AT&T has a
countdown timer running on its site that will run out at 3AM EST
(midnight PST). Verizon has a banner up saying that pre-orders will
begin at 12:01AM PST. Sprint doesn't actually have any sort of
indication that the pre-order is almost here, nor does T-Mobile. And,
the official Apple Store website has actually gone down, as you might
expect just before something big like this.

Just
to be clear though, there are no pre-orders for the iPhone 5s. The
pre-orders will begin soon enough on all major carriers and at the Apple
Store website, but the pre-orders will only be for the iPhone 5c. If
you want to go with a conspiracy theory, you can say that Apple is doing
this because the profit margin is higher on the 5c, so the company is
pushing it. Or, if you want to consider reasonable facts, Apple has
consistently been rumored to have
production issues
with the iPhone 5s, likely due to the fingerprint scanner, so it
wouldn't be a surprise if stock is relatively low at launch for the new
Apple handset.