
Apple has partnered with Burberry for a runway footage from its
Monday, September 16th London show, called Prorsum, which will be
streamed live from Hyde Park there.
Cupertino is actually lending the fashion house a bunch of the new
iPhone 5s models to demonstrate pre-release what the upgraded 8 MP iSight camera is capable of.
Burberry
will be using the phones not only for the runway footage and streams,
but also for backstage stuff, and will post the results before, during
and after the show on its website.
The fashion icon explains its imaging partnership with Apple this way: "
Inspired
by our shared values of design and craftsmanship, we have collaborated
with Apple to capture the show experience on the iPhone 5s."