Friday, 13 September 2013

Apple lends Burberry the iPhone 5s for a fashion show capture to demo the new iSight camera(video)

Apple lends Burberry the iPhone 5s for a fashion show capture to demo the new iSight camera(video)Apple has partnered with Burberry for a runway footage from its Monday, September 16th London show, called Prorsum, which will be streamed live from Hyde Park there. 
Cupertino is actually lending the fashion house a bunch of the new iPhone 5s models to demonstrate pre-release what the upgraded 8 MP iSight camera is capable of. 

Burberry will be using the phones not only for the runway footage and streams, but also for backstage stuff, and will post the results before, during and after the show on its website. 

The fashion icon explains its imaging partnership with Apple this way: "Inspired by our shared values of design and craftsmanship, we have collaborated with Apple to capture the show experience on the iPhone 5s."