The company managed to cram all the great things about the One in one press release sentence: "The highly anticipated and award-winning HTC One strives to reinvent the mobile experience with its full-metal, zero-gap unibody design; a re-imagined home screen with HTC BlinkFeed; a breakthrough camera that shoots hi-res images that come to life with HTC Zoe; and is the first phone with dual front-facing stereo speakers with HTC BoomSound."
In addition, Live Nation is producing exclusive concerts celebrating the launch of the HTC One, featuring Pharrell in New York, Grouplove in Chicago and the Manchester Orchestra in Los Angeles.