t’s official: people spend more time on Facebook mobile than on the website itself. In fact, 54% of Facebook users access the social network via mobile and for an average of 7.3 hours a month. Historically, Facebook hasn’t done much to optimize their mobile offering since they first offered the Facebook app in 2004. However, now that Facebook will go public later on this week, people are paying close attention to their profitability, and last week Facebook actually had to amend their public offering prospectus to more accurately reflect projected ad revenue.
It seems Facebook has finally realized that they have missed a major revenue opportunity by not successfully advertising to their mobile users.
Today, Facebook released what it hopes will be a solution to its mobile marketing problem: more prominent sponsored stories and a redesigned mobile news feed.
Mobile users will now view larger, more visually striking images in their mobile news feed. These images have been optimized to take up the full width of the mobile display.
